Fairing utilizes post-purchase surveys linked to transaction data to capture zero-party data from customers, enabling eCommerce brands to gain real-time insights into consumer preferences. This approach enhances marketing attribution accuracy by over 20%, allowing brands to optimize their marketing strategies and improve conversion rates.
Funding
$4.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
E-commerce brands often struggle with inaccurate marketing attribution due to reliance on traditional analytics tools that fail to capture the nuances of the customer journey. This leads to misallocation of marketing spend and missed opportunities for optimization. Understanding the specific reasons behind customer purchases remains a challenge without directly asking the customer.
Solution
Fairing provides a platform for e-commerce brands to collect zero-party data directly from customers through post-purchase surveys. By linking survey responses to transaction data, Fairing enables brands to gain real-time insights into customer preferences and the factors influencing their purchasing decisions. The "Question Stream" feature allows for seamless integration of surveys into the checkout experience, capturing valuable insights at a key touchpoint. This approach enhances marketing attribution accuracy, enabling more precise targeting and improved conversion rates. Brands can leverage this data to personalize audience interactions, tailor marketing strategies, and optimize their conversion rate optimization (CRO) efforts.
Target Audience
Fairing primarily targets e-commerce brands seeking to improve marketing attribution accuracy, gain deeper insights into customer preferences, and optimize their marketing strategies.
Features
- Post-purchase surveys integrated into the checkout flow
- "Question Stream" feature for dynamic and personalized survey experiences
- Direct linking of survey responses to transaction data
- Real-time dashboards for visualizing customer insights
- Integrations with marketing technology platforms for seamless data activation
- Customizable survey questions to uncover key drivers of customer behavior
- Audience segmentation based on survey responses for personalized marketing campaigns
- Reporting tools to measure the impact of marketing strategies