Fade provides a cloud-based platform that enables interactive engagement and in-video purchasing during streaming content, enhancing viewer retention and monetization for content creators. By integrating contextual advertising and seamless payment technology, Fade addresses the challenge of declining viewer engagement in the evolving streaming landscape.
Funding
$70K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Streaming services face challenges in maintaining viewer engagement and monetizing content effectively due to declining attention spans and the increasing availability of alternative entertainment options. Traditional advertising methods often fail to capture viewer interest, leading to reduced ad revenue and subscriber churn.
Solution
Fade provides a cloud-based platform that enables interactive engagement and in-video purchasing during streaming content, enhancing viewer retention and monetization for content creators. The platform allows viewers to interact with contextually relevant connections within premium content and advertising, facilitating discovery, sharing, saving, and purchasing directly from the video. By offering a seamless and interactive experience, Fade helps streamers adapt to the evolving landscape of viewer preferences and sophisticated advertising strategies.
Target Audience
Fade is designed for streamers (AVOD, SVOD, FAST, and hybrid), agencies, content partners, advertisers, and measurement partners seeking to enhance viewer engagement and monetization.
Features
- Cloud-based infrastructure solution for TV and second-screen immersive technologies
- Contextual experiences that are personalized and viewer-curated
- Data transparency at engagement levels, tying media investments to customer journeys
- Creative tools for A/B and innovation testing to optimize outcomes
- Flexible solution for CPM and non-CPM monetization, compatible with any ad format
- Universal Sync to observe campaign-specific performance at individual and household levels with a privacy-first, digitally encrypted data string
- White-label solution for streamers that enables on-platform engagement and retention over programming and advertising workflows