Factual
Factual provides a location intelligence platform that maps over 100 million points of interest across 200+ countries, capturing 9 billion+ monthly visits from 500 million devices. The platform uses stop-detection technology to enable campaign attribution, audience creation, and geospatial analysis for marketers, developers, and analysts.
- Data & Analytics
- Advertising Technology
- Marketing Technology
- Software Only
- Developer Tools
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
Businesses need accurate, real-world location data to understand consumer behavior, measure marketing effectiveness, and optimize operations, but many platforms lack the scale, precision, and privacy safeguards required for reliable decision-making.
Solution
Foursquare provides a location intelligence platform that maps over 100 million points of interest across 200+ countries, capturing 9 billion+ monthly visits from 500 million devices worldwide. The platform uses stop-detection technology to precisely map visits to locations, enabling businesses to conduct attribution analysis, build targeted audiences, and perform geospatial analysis. Marketers can track campaign performance and real-world conversions, while developers can enrich their apps with POI data and location-based functionality. The platform is privacy-forward, giving consumers control over their data and auditing partners to uphold standards.
Target Audience
Primary customers are marketers, geospatial analysts, and developers at businesses that need location data for advertising, audience targeting, product development, and competitive intelligence.
Features
- Stop-detection technology precisely maps visits to locations using 16 billion+ check-ins as a foundation
- Dynamic map of over 100 million POIs across 200+ countries, capturing 9 billion+ monthly visits from 500 million devices
- Omnichannel campaign attribution to analyze performance, track real-world conversions, and optimize ad spend
- Audience creation tools that reflect real-world consumer behavior for accurate targeting at scale
- Privacy-forward architecture with consumer control over data and regular partner audits
- Flexibility to support multiple business needs, including data enrichment, POI integration, product usage boosting, and competitive analysis