About Factors.AI

Provides an AI-driven platform that captures cross-channel intent signals and integrates go-to-market (GTM) data from tools like CRM, MAPs, and LinkedIn to centralize account intelligence. It enables businesses to automate GTM workflows, segment and score high-intent accounts, and optimize LinkedIn ad campaigns, improving marketing ROI and sales pipeline efficiency.

<problem> B2B marketing and sales teams struggle to identify and prioritize accounts that are most likely to convert, leading to inefficient outreach and wasted ad spend. Fragmented data across various marketing and sales tools makes it difficult to gain a unified view of account intent and engagement. </problem> <solution> Factors.ai provides an AI-powered account intelligence platform that captures cross-channel intent signals and integrates go-to-market (GTM) data from sources like CRM, marketing automation platforms (MAPs), and LinkedIn. The platform enables businesses to automate GTM workflows by segmenting and scoring high-intent accounts, allowing sales and marketing teams to focus on the most promising opportunities. Factors.ai also optimizes LinkedIn ad campaigns through frequency capping and view-through attribution, improving marketing ROI and sales pipeline efficiency. By providing a centralized view of account intelligence, Factors.ai helps teams refine cold outbound strategies, personalize intent-based outreach, and revive lost deals. </solution> <features> - Cross-channel intent capture from website, CRM, MAP, LinkedIn, and G2 - AI-powered account scoring and segmentation based on firmographics and engagement data - Workflow automation for CRM updates, email outreach, and real-time alerts - LinkedIn AdPilot for frequency capping, view-through attribution, and intent-based campaign optimization - Waterfall enrichment model for identifying up to 75% of website traffic - Full-funnel analytics and attribution to measure marketing ROI - Integrations with popular sales and marketing tools - Real-time alerts for engaged accounts </features> <target_audience> Factors.ai primarily targets B2B marketing, pre-sales, sales, and customer success teams aiming to improve account-based marketing (ABM) strategies, increase pipeline generation, and maximize marketing ROI. </target_audience>

What does Factors.AI do?

Where is Factors.AI located?

Factors.AI is based in Stamford, United States.

When was Factors.AI founded?

Factors.AI was founded in 2020.

How much funding has Factors.AI raised?

Factors.AI has raised 5600000.

Location

Stamford, United States

Founded

2020

Funding

5600000

Employees

78 employees

Major Investors

Stellaris Venture Partners

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Factors.AI

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Executive Summary

factors.ai 10K+

Crunchbase

Founded 2020 – Stamford, United States

Funding

Estimated Funding

$5M+

Major Investors

Stellaris Venture Partners

Team (75+)

No team information available.

Company Description

Problem

B2B marketing and sales teams struggle to identify and prioritize accounts that are most likely to convert, leading to inefficient outreach and wasted ad spend. Fragmented data across various marketing and sales tools makes it difficult to gain a unified view of account intent and engagement.

Solution

Factors.ai provides an AI-powered account intelligence platform that captures cross-channel intent signals and integrates go-to-market (GTM) data from sources like CRM, marketing automation platforms (MAPs), and LinkedIn. The platform enables businesses to automate GTM workflows by segmenting and scoring high-intent accounts, allowing sales and marketing teams to focus on the most promising opportunities. Factors.ai also optimizes LinkedIn ad campaigns through frequency capping and view-through attribution, improving marketing ROI and sales pipeline efficiency. By providing a centralized view of account intelligence, Factors.ai helps teams refine cold outbound strategies, personalize intent-based outreach, and revive lost deals.

Features

Cross-channel intent capture from website, CRM, MAP, LinkedIn, and G2

AI-powered account scoring and segmentation based on firmographics and engagement data

Workflow automation for CRM updates, email outreach, and real-time alerts

LinkedIn AdPilot for frequency capping, view-through attribution, and intent-based campaign optimization

Waterfall enrichment model for identifying up to 75% of website traffic

Full-funnel analytics and attribution to measure marketing ROI

Integrations with popular sales and marketing tools

Real-time alerts for engaged accounts

Target Audience

Factors.ai primarily targets B2B marketing, pre-sales, sales, and customer success teams aiming to improve account-based marketing (ABM) strategies, increase pipeline generation, and maximize marketing ROI.