FACING IT is a behavioral fitness app that utilizes process-based therapy techniques, including Acceptance and Commitment Therapy (ACT) and Cognitive Behavioral Therapy (CBT), to help users manage social anxiety. The app features an AI coach that provides personalized daily challenges and guided exercises, enabling users to improve their social interactions and build lasting relationships.
Funding
$50K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Individuals experiencing social anxiety often struggle to engage effectively in social situations, leading to avoidance, isolation, and reduced quality of life. Traditional therapy can be expensive and time-consuming, creating barriers to access for many who need support.
Solution
FACING IT is a behavioral fitness mobile application designed to help users manage and overcome social anxiety through process-based therapy techniques. The app leverages an AI coach to provide personalized daily challenges and guided exercises based on Acceptance and Commitment Therapy (ACT), Cognitive Behavioral Therapy (CBT), and Exposure Therapy. By promoting psychological flexibility and resilience, FACING IT empowers users to understand their thought patterns, practice exposure in a safe environment, and develop effective communication skills. The application aims to break the cycle of social anxiety by encouraging users to take small, manageable actions that build self-confidence and foster meaningful social relationships.
Target Audience
The primary target audience includes individuals experiencing social anxiety who are seeking a convenient, accessible, and affordable solution to improve their social interactions and overall well-being.
Features
- AI-powered coach providing personalized support and guidance
- Daily challenges designed to reduce social anxiety and promote action
- Guided exercises incorporating techniques from ACT, CBT, and Exposure Therapy
- Breathing and relaxation techniques for managing anxiety in real-time
- Mindfulness exercises for developing self-compassion and gaining distance from negative thoughts
- Progress tracking to monitor exposure therapy and skill development
- Lessons and exercises for identifying personal values and improving social engagement