F1 Arcade is a UK‑based entertainment venue that lets guests race on full‑motion Formula 1 simulators, watch live Grand Prix events on big screens, and enjoy premium food and cocktail service. It offers structured racing formats—including head‑to‑head, team races, and large‑group tournaments—plus a digital hub for tracking results, earning virtual currency, and customizing event packages for parties and corporate outings.
Funding
$130.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Fans and social groups often lack venues that combine high‑quality Formula 1 racing simulation with a full hospitality experience, limiting opportunities for immersive, competitive entertainment and live race viewing in a single location.
Solution
F1® Arcade provides a dedicated venue where guests can race on full‑motion, F1‑branded simulators, watch live Grand Prix events on large screens, and enjoy premium food, drinks, and cocktail service. The venue offers structured racing formats—head‑to‑head, team races, and group events—for parties, corporate teams, and casual gatherings. An integrated digital hub tracks performance, awards virtual currency, and enables easy booking and customization of food‑and‑drink packages. By blending competitive sim racing with a social bar and live‑event atmosphere, F1® Arcade creates a comprehensive entertainment destination for motorsport enthusiasts.
Target Audience
Primary customers are motorsport fans, social groups, and corporate teams seeking an interactive, high‑energy venue for racing, entertainment, and event hosting.
Features
- Full‑motion F1® simulators with individual seats for up to three drivers per race
- Multiple race formats: 3‑ or 5‑race head‑to‑head sessions, team racing with shared simulators, and large‑group tournament style events
- On‑site live streaming of every Grand Prix on big‑screen TVs with commentary and high‑energy DJ sets
- Premium dining menu featuring global cuisine and a curated cocktail program
- Digital “Arcadians” currency and QR‑code profile system for tracking race results, leaderboards, and in‑venue game access
- Customizable group‑event packages for parties, corporate outings, and special occasions, including tailored food and drink options