FAR provides an AI-driven exact location augmented reality engine that enables brands to deliver interactive content directly to users' mobile devices based on their physical location. This technology enhances user engagement by providing relevant information in real-time during live events, retail experiences, and smart infrastructure applications.
Funding
Funding not disclosed
Founders
Product
Problem
Current mobile map applications often lack the precision needed for indoor navigation or pinpointing locations within complex environments like live events, retail spaces, and large infrastructure sites. This imprecision leads to user frustration and limits the potential for delivering contextually relevant information.
Solution
FAR provides an AI-driven, exact-location augmented reality (AR) engine that enables brands and developers to deliver interactive content directly to users' mobile devices based on their precise physical location. The platform uses computer vision and sensor fusion to achieve sub-meter accuracy, allowing for the delivery of AR experiences triggered by specific locations or objects. This technology enhances user engagement by providing relevant information in real-time, improving wayfinding, and creating opportunities for promotional marketing and enhanced user experiences in live events, retail environments, and smart infrastructure applications. FAR offers both a white-label viewer app and an enterprise SDK/API for integration into existing mobile applications.
Target Audience
FAR targets brands and their development teams, event organizers, retailers, and organizations managing smart infrastructure who seek to enhance user experiences and deliver location-specific content through augmented reality.
Features
- AI-powered engine for precise location recognition and AR content delivery
- Sub-meter accuracy achieved through computer vision and sensor fusion
- Content Management System (CMS) for creating, managing, and deploying AR experiences
- Support for wayfinding, product placement, and promotional marketing applications
- Real-time analytics to measure user engagement and activity across locations
- Software Development Kit (SDK) and Application Programming Interface (API) for integration into existing mobile apps
- White-label "FAR Viewer" app for brands without their own mobile application
- "RTM" (Replace The Map) SDK/API for advanced map replacement functionality