EzyInsights provides a real-time monitoring platform for news and photo agencies to track the usage and performance of their articles and images across the web and social media. The service offers live alerts, historical analytics, AI‑driven story relevance, and plagiarism detection, helping publishers identify licensing opportunities, benchmark competitors, and make faster editorial and sales decisions.
Funding
Funding not disclosed
Founders
Product
Problem
News agencies and publishers struggle to monitor the real-time usage and performance of their content across multiple platforms, leading to delayed insights, missed licensing opportunities, and difficulty detecting unauthorized use of articles and images.
Solution
EzyInsights offers a real-time monitoring platform that tracks the distribution and engagement of news articles and photos across the web and major social media channels. The system aggregates usage data, identifies which outlets and non‑customers are publishing the content, and provides historical analytics to assess performance over time. AI‑driven insights surface the most engaging stories, benchmark competitors, and detect potential plagiarism. Users can set custom filters, receive Slack or mobile alerts, and access the data via a web dashboard, Chrome extension, or mobile app, enabling faster editorial decisions and proactive sales conversations.
Target Audience
Primary customers are news agencies, photo agencies, and digital publishers that need to monitor content distribution, detect unauthorized use, and optimize editorial and sales strategies.
Features
- Real-time tracking of article and image usage across news sites and social platforms (Facebook, Twitter, LinkedIn, Instagram, Pinterest)
- Historical reporting and benchmarking against competitors to evaluate content performance trends
- AI‑powered relevance engine that surfaces the most engaging stories and identifies relevant publishers
- Integrated Slack notifications and customizable alerts for instant news discovery
- Chrome extension and mobile apps (iOS/Android) for on‑the‑go monitoring and quick share metrics
- Editorial workflow tools and web‑share analytics to measure article impact on websites
- Image tracking by photographer, revealing usage by customers and non‑customers
- Benchmarking and tool‑mapping features that map common newsroom tools and compare landscape performance