Eyk is a server-side tracking and analytics platform that centralizes e-commerce and marketing data, enabling businesses to track 99% of customer journeys while ensuring data privacy. The platform provides actionable insights into attribution and performance through a customizable cockpit, reducing the need for multiple tools and manual reporting.
Funding
$700K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
E-commerce businesses struggle to gain a comprehensive understanding of customer journeys due to fragmented data across multiple marketing and e-commerce platforms. This often leads to inaccurate attribution, inefficient marketing spend, and time-consuming manual reporting. Tracking is further complicated by increasing privacy regulations and the limitations of third-party tracking pixels.
Solution
Eyk is a server-side tracking and analytics platform designed to centralize e-commerce and marketing data, providing a privacy-focused and future-proof solution for tracking customer journeys. By connecting directly to e-commerce platforms and marketing tools, Eyk creates a unified data environment within a dedicated Google BigQuery instance. This allows businesses to gain actionable insights into attribution, performance, and customer segmentation through a customizable cockpit, eliminating the need for multiple tools and manual data manipulation. Eyk's server-side tracking ensures more complete data capture while adhering to privacy standards.
Target Audience
Eyk is designed for e-commerce brands and marketing teams seeking a comprehensive, privacy-focused analytics solution to improve attribution, optimize marketing spend, and gain a deeper understanding of customer behavior.
Features
- Server-side tracking for improved data capture and privacy compliance
- One-click integrations with popular e-commerce platforms (e.g., Shopify, Magento) and marketing tools
- Customizable cockpit for real-time monitoring of key e-commerce metrics
- Ready-made insights into attribution, performance, and segmentation
- Direct access to data within a dedicated Google BigQuery environment
- Multi-store support for businesses operating across multiple geographies or product categories
- Near real-time dashboard for tracking performance
- Automated Google Tag Manager access