Eyby is a platform that connects fashion and beauty brands with micro-influencers through personalized virtual storefronts, enabling influencers to promote products they love and earn commissions on sales. By automating the partnership process and integrating payment systems, Eyby addresses the challenge of reaching targeted audiences while enhancing sales efficiency for brands.
Funding
Funding not disclosed
Founders
Product
Problem
Fashion and beauty brands face challenges in reaching targeted audiences effectively, while micro-influencers struggle to monetize their social media presence and connect with brands that align with their personal brand. Traditional influencer marketing can be inefficient, lacking automation and integrated payment systems.
Solution
Eyby is a platform that connects fashion and beauty brands with micro-influencers, providing personalized virtual storefronts where influencers can promote products and earn commissions on sales. The platform streamlines the partnership process, offering tools for brands to connect with relevant influencers and manage affiliate relationships. Eyby automates commission payments through an integrated API with the brand's e-commerce platform, ensuring transparency and efficiency. Micro-influencers can create customized storefronts, select products, and engage with their followers, turning their social media presence into a revenue stream.
Target Audience
Eyby's primary customers are fashion and beauty brands seeking to expand their reach through micro-influencer marketing, as well as micro-influencers looking to monetize their social media presence through affiliate partnerships.
Features
- Personalized virtual storefronts for micro-influencers to showcase and sell products
- Automated commission tracking and payments via integrated API with e-commerce platforms
- Influencer discovery tools to connect brands with relevant micro-influencers based on audience and niche
- Mobile app for influencers to manage their storefronts and connect with brands
- AI-powered feed to match influencers with products that align with their audience and interests
- EAD environment for brands to train and engage their influencer network
- Tools for brands to manage affiliate partnerships, including commission rates and product selection