EX.CO provides a machine‑learning‑driven video platform that unifies programmatic monetization across web, mobile, connected TV, and digital‑out‑of‑home. Its yield engine enriches bid requests with missing contextual signals, integrates directly with a publisher’s existing ad server without custom development, and optimizes auctions in real‑time, delivering measurable revenue uplift and transparent reporting for media owners.
Funding
$35M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
5OVGFounders
Product
Problem
Media publishers struggle to monetize video content efficiently across multiple screens because traditional ad tech solutions often lose contextual signals, require complex integrations, and fail to optimize programmatic auctions in real time, leading to suboptimal revenue and limited transparency.
Solution
EX.CO offers a machine‑learning‑driven video platform that unifies monetization for web, mobile, CTV, and DOOH. Its yield engine automatically enriches bid requests with missing contextual data, connects directly to a publisher’s existing ad server without additional development, and applies smart auction decisioning at pre‑, post‑ and real‑time stages. The platform includes a premium web video player supporting vertical and horizontal formats, delivering a social‑style viewing experience while embedding monetization. By standardizing signals and optimizing supply paths, EX.CO provides measurable revenue uplift, greater efficiency, and transparent reporting for media owners.
Target Audience
Primary customers are digital publishers, media companies, and broadcasters that operate video inventory across web, mobile, connected TV, and DOOH and seek to increase programmatic video revenue.
Features
- ML‑based yield engine that predicts optimal bids and enriches every request with contextual signals
- Seamless integration with existing ad servers via a programmatic‑first connector, requiring no custom development
- Real‑time auction optimization for CTV, including pre‑, post‑ and in‑auction decisioning
- Full online video platform (OVP) for web publishers with a premium player supporting vertical and horizontal video formats
- Multiscreen delivery across web, mobile apps, CTV, and digital‑out‑of‑home (DOOH) with unified reporting
- Demand‑agnostic architecture that maximizes supply‑path efficiency and reduces reliance on intermediaries