Extra Point
Extra Point provides a complete outsourced ticketing department for large event organizers, managing the full lifecycle from strategic planning and AI-driven pricing to distribution and real-time optimization. The company is platform-agnostic, integrating with all major ticketing platforms without vendor lock-in, and aligns its incentives entirely with client revenue success. With over $3 billion in ticketing GMV managed, Extra Point combines championship-level expertise with transparent performance auditing.
- Events
- Artificial Intelligence
Funding
Founders
Founder details are not available yet.
Product
Problem
Large event organizers face a complex ticketing landscape that forces difficult compromises between revenue maximization, operational efficiency, and brand protection. Coordinating multiple vendors with conflicting incentives and building expensive internal expertise for occasional use leads to inefficiencies, pricing mistakes, and a lack of real-time transparency during critical sales periods.
Solution
Extra Point provides a complete outsourced ticketing department that manages the full lifecycle—from strategic planning and AI-driven pricing to distribution management and real-time optimization. The company is platform-agnostic, integrating seamlessly with all major ticketing platforms without vendor lock-in or technology bias. With zero conflicts of interest and no proprietary products to sell, Extra Point's incentives are fully aligned with the event organizer's success, as the company only wins when its clients win. Their approach combines championship-level expertise with technology neutrality and transparent performance auditing throughout every engagement, with over $3 billion in ticketing GMV managed to date.
Target Audience
Primary customers are large event organizers—including professional sports teams, major venue operators, and premium event producers—who need expert ticketing management without building expensive in-house capabilities.
Features
- AI-driven pricing optimization that dynamically adjusts pricing strategies based on real-time market demand and sales velocity
- Platform-agnostic integration with all major ticketing platforms to avoid vendor lock-in and technology bias
- End-to-end operations covering strategic planning, distribution management, and real-time sales optimization
- Transparent performance auditing and real-time analytics dashboards for full visibility during critical sales periods
- Complete incentive alignment model with no conflicts of interest—client revenue success directly drives Extra Point's compensation
- Boutique focus with championship-level expertise from leadership with $3B+ in ticketing GMV experience across Ticketmaster, PrimeSport, Logitix, and On Location