Externova offers an automated prospecting platform that builds targeted account lists, enriches leads with verified contact data, and generates AI‑driven, hyper‑personalized outreach sequences for email and LinkedIn. The system continuously tests and optimizes messaging, syncs activity to the client’s CRM, and delivers qualified sales appointments while removing manual prospecting effort.
Funding
Funding not disclosed
Founders
Product
Problem
Many B2B companies spend significant time and resources manually searching for decision‑maker contacts, enriching lead data, and crafting outreach messages, which often results in low response rates and few qualified sales appointments.
Solution
Externova provides an end‑to‑end automated prospecting platform that first builds highly targeted account lists and enriches each prospect with verified email, phone and additional firmographic data. Using AI‑driven copy generation, the system sends ultra‑personalized outreach sequences across email and LinkedIn without any additional advertising spend. A built‑in test‑and‑learn loop continuously measures engagement, optimizes messaging, and scales the most effective sequences. All interactions are tracked in the client’s CRM, delivering a steady flow of qualified appointments while eliminating manual prospecting effort.
Target Audience
Primary customers are B2B sales and marketing teams in mid‑size to enterprise companies that need to scale lead generation and appointment setting without expanding headcount.
Features
- Automated identification and segmentation of target accounts based on firmographic and intent criteria
- Data enrichment pipeline that appends verified business emails, phone numbers and LinkedIn profiles to each lead
- AI‑generated, hyper‑personalized outreach messages for email and LinkedIn with dynamic variable insertion
- Continuous test‑and‑learn engine that measures response metrics, refines copy and optimizes send cadence
- Seamless integration with major CRMs for real‑time pipeline updates and ROI reporting
- Monthly performance dashboards that visualize appointment conversion rates and pipeline growth