This startup manufactures helmets and accessories designed for urban commuters using features like vegan leather straps, magnetic fasteners, and a proprietary pop lock for enhanced safety and convenience. Their products address the need for reliable protective gear that promotes safe mobility on bikes, boards, and scooters in city environments.
Funding
$5.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many traditional helmets lack aesthetic appeal, discouraging use despite safety concerns, while others compromise on essential safety features for style. This creates a gap in the market for helmets that are both visually appealing and offer reliable protection for urban commuters.
Solution
Thousand designs helmets and accessories for urban commuters, blending vintage aesthetics with modern safety technology. Their helmets address the need for protective gear that users genuinely want to wear by incorporating features like a secret pop lock for securing the helmet to bikes, magnetic fasteners for easy closure, and a range of colors and styles. Thousand aims to promote safe mobility on bikes, boards, and scooters by offering helmets that don't sacrifice style for safety or vice versa. The company also prioritizes sustainability through carbon offsetting and partnerships with organizations promoting cycling.
Target Audience
The primary target audience includes urban cyclists, skateboarders, scooter riders, and other commuters seeking stylish and safe helmets.
Features
- Integrated dial fit system for precise adjustments and enhanced comfort
- Magnetic Fidlock buckle for one-handed fastening
- Secret PopLock for locking the helmet to your bike, reducing theft
- Built-in low profile visor
- Variety of colors and styles, including collaborations and limited editions
- Optional MIPS (Multi-directional Impact Protection System) for increased protection against rotational forces in certain impacts
- Vegan leather straps
- Integrated ventilation system to keep the rider cool