Experiment is a chemist-led company that formulates sustainable cosmetic products specifically designed for Generation Z, utilizing in-house lab techniques to create effective and enjoyable beauty solutions. The startup addresses the complexity and confusion in beauty routines by offering straightforward, science-based essentials that simplify skincare without compromising on quality.
Funding
$4.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Existing beauty routines often involve complicated steps, misleading marketing, and overconsumption, leading to confusion and stress for consumers. Many individuals struggle to find effective skincare solutions that are straightforward, science-based, and sustainable.
Solution
Experiment formulates sustainable cosmetic products designed to simplify beauty routines with science-backed essentials. The company utilizes an in-house formulation lab, Lab X, to develop and test new products, ensuring quality and effectiveness. Experiment focuses on creating products that prioritize hydration and barrier care, offering a streamlined approach to skincare without compromising on results. By offering thoughtfully sustainable and effective products, Experiment aims to make beauty routines more enjoyable and less stressful.
Target Audience
Experiment's primary customers are Gen Z and millennial consumers seeking effective, sustainable, and science-based skincare solutions that simplify their beauty routines.
Features
- In-house formulation lab (Lab X) for continuous product development and testing
- Focus on sustainable ingredients and practices
- Streamlined product line for simplified skincare routines
- Products designed to reinforce skin hydration and barrier care
- Option to subscribe and save on products, with flexible delivery schedules
- Bundles available to save money on combined product purchases