Expect is a streaming fitness platform that provides OB/GYN‑approved workout plans tailored to each week of pregnancy and the postnatal period. Users receive personalized strength, core, pilates, yoga, and pelvic‑floor routines, plus an audio‑guided Pelvic Floor Rescue program, all reviewed by leading obstetricians and a urogynecologist to ensure safety and support smoother deliveries and recovery.
Funding
$25K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Pregnant and postpartum individuals often lack access to safe, medically vetted exercise programs, leading to increased risk of pregnancy complications, delayed recovery, and pelvic floor issues such as incontinence and pain. General fitness platforms provide limited, non‑clinical content that does not address the specific biomechanical changes of each pregnancy stage.
Solution
Expect offers a streaming fitness platform that delivers OB/GYN‑approved workouts tailored to each week of pregnancy and the postnatal period. Users input their due date and symptoms, receiving a personalized plan that includes strength, core, pilates, and pelvic‑floor sessions, all reviewed by leading obstetricians and a urogynecologist. The platform also provides Pelvic Floor Rescue, an audio‑guided program developed by a board‑certified pelvic‑floor therapist, enabling device‑free training for leak prevention and recovery. All content is accessible on-demand via a mobile app, allowing mothers to exercise safely at home or on the go while tracking progress through weekly recommendations. By combining medical oversight with a broad exercise library, Expect helps reduce pregnancy‑related complications, supports smoother deliveries, and accelerates postnatal recovery.
Target Audience
Expect targets pregnant women, postpartum mothers, and individuals experiencing pelvic‑floor dysfunction across life stages, including perimenopausal and menopausal women, as well as athletes seeking pelvic‑floor support.
Features
- Weekly, pregnancy‑specific workout recommendations generated from user’s due date and symptom inputs
- Full range of exercise modalities (strength, core, pilates, yoga, pelvic‑floor) approved by a panel of OB/GYNs and a urogynecologist
- Pelvic Floor Rescue audio program with guided assessments, progressive difficulty, and no need for external devices or sensors
- Secure mobile app delivering on‑demand streaming video and audio content, usable at home or in community settings
- Integrated tracking of pelvic‑floor strength and overall fitness progress with measurable milestones
- Compliance with medical safety standards, validated by a McKinsey survey as best‑in‑class for safety