Greg Bakke
CEO
Expand Financial offers B2B SaaS products that help businesses manage and save money while building financial literacy among their employees. Their platform provides tools and resources to improve financial well-being and operational efficiency.
CEO
Many individuals lack access to quality financial literacy education, leading to poor financial decisions and hindering their ability to achieve financial stability. Traditional financial education methods often fail to engage users effectively, especially when competing with dynamic digital platforms. Financial institutions struggle to provide personalized and engaging financial literacy resources to their account holders at scale.
Expand Financial provides a B2B SaaS platform that leverages generative AI to create personalized financial literacy content for financial institutions and their account holders. The platform, powered by the Malachi Video Engine, generates explainer videos from text prompts, tailoring the learning experience to each user's financial situation. By integrating with existing fintech infrastructure, Expand Financial enables financial institutions to offer engaging and personalized financial literacy initiatives, bridging the gap in financial education and empowering individuals to make informed financial choices. The platform also offers a comprehensive analytics dashboard, allowing financial institutions to monitor the performance of their financial literacy video curriculums.
The primary target audience is financial institutions seeking to enhance financial literacy among their account holders, as well as fintech companies looking to integrate financial education tools into their platforms.