Refreshi Exchange
Refreshi Exchange is a South African B2B marketplace connecting verified sellers with vetted buyers to trade surplus, overstock, and discontinued FMCG stock. The platform offers a structured process where sellers control pricing and brand confidentiality, while buyers receive full lot details before committing. It serves as a dedicated channel for manufacturers and distributors to move excess inventory without cold calls.
- Commerce & Shopping
- Software Only
Funding
Founders
Product
Problem
Manufacturers and distributors of fast-moving consumer goods (FMCG) frequently accumulate surplus, overstock, and discontinued stock that ties up capital and warehouse space. Finding reliable buyers for this inventory is often inefficient, relying on cold calling and informal networks, while buyers struggle to source quality surplus stock from trusted and verified suppliers.
Solution
Refreshi Exchange provides a structured, verified B2B marketplace that connects sellers of surplus FMCG stock with vetted buyers. The platform enables sellers to list their surplus, overstock, and discontinued products, maintaining control over pricing and brand confidentiality throughout the process. Buyers, in turn, can browse detailed listings and access full information on every lot before making a purchase commitment, ensuring transparency and reducing risk. Refreshi Exchange operates as the B2B arm of Refreshi (Pty) Ltd, focusing exclusively on the South African market, and verifies both sides of the transaction to build trust and streamline the trading process.
Target Audience
Primary users are South African manufacturers, distributors, and wholesalers looking to liquidate surplus FMCG stock, as well as verified businesses seeking to purchase overstock and discontinued goods at favorable terms.
Features
- Verified marketplace exclusively for surplus, overstock, and discontinued FMCG stock
- Dedicated application and registration flows for buyers and sellers
- Seller-controlled pricing and brand confidentiality management
- Detailed lot information provided to buyers before purchase commitment
- No-cold-call process for sellers to move inventory
- Free application process for both buyers and sellers