Evorra is an Audience Intelligence Platform that simplifies access to intelligent, privacy-compliant, and addressable audiences for media buyers at scale. The platform enables the simple creation and effortless activation of bespoke audiences across various channel platforms to improve ROAS. It also offers data owners a transparent and controlled environment to securely monetize their first-party data assets.
Funding
$15M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
YIFounders
Product
Problem
Brands and marketing teams struggle to source privacy-compliant, addressable data at scale for online advertising, leading to challenges in reaching target audiences effectively while adhering to evolving data privacy regulations. This often results in increased costs, reduced transparency, and a lack of control over data usage.
Solution
Evorra provides a data marketplace platform that enables brands and marketing teams to build and monetize privacy-compliant, first-party audiences at scale. The platform offers a transparent and intuitive interface for creating bespoke audiences from various data sets, ensuring full control over CPMs. It allows organizations to monetize compliant audiences with transparency, traceability, and auditability, providing dashboard functionality to track revenue generation. Evorra's technology minimizes costs, maximizes transparency, and ensures compliance with data privacy regulations across any activation channel.
Target Audience
Evorra's primary customers include brands, agencies, publishers, data businesses, websites, and apps seeking to build or monetize compliant and addressable audiences for online advertising.
Features
- Scaled, fully privacy-compliant, addressable first-party audiences
- Intuitive interface for building custom audiences
- Full transparency and control over data uploaded to the platform
- Traceability and auditability of data usage with customizable licensing rules
- Dashboarding functionality for tracking revenue generation
- Integrations with trusted activation platforms and technology partners