Evidnt provides a data analytics platform that transforms first-party sales data into actionable insights, enabling brands and retailers to optimize marketing strategies and improve targeting. By leveraging real-time data and audience segmentation, the platform addresses the challenge of inefficient advertising spend, resulting in measurable increases in sales and customer engagement.
Funding
Funding not disclosed
Founders
Product
Problem
Brands and retailers often struggle to translate first-party sales data into actionable strategies, leading to inefficient marketing spend and missed opportunities for targeted customer engagement. The complexity of managing and interpreting diverse sales data streams hinders effective decision-making and optimization of retail investments.
Solution
Evidnt offers a data analytics platform that transforms complex sales data into actionable insights, enabling brands and retailers to optimize marketing strategies and improve audience targeting. The platform leverages real-time data and audience segmentation to address the challenge of inefficient advertising spend. By providing a holistic view of sales performance, Evidnt empowers users to make data-driven decisions that drive measurable increases in sales, customer engagement, and overall marketing ROI. The platform's capabilities extend to dynamic creative optimization and precise behavioral targeting, ensuring that marketing efforts are aligned with consumer preferences and market trends.
Target Audience
Evidnt primarily serves brands, retailers, media and technology partners seeking to enhance targeting, optimize retail investments, and validate client ROI through data-driven insights.
Features
- Real-time data analytics for immediate insights into sales performance
- Audience segmentation tools for precise targeting and personalized marketing campaigns
- Dynamic creative optimization to tailor advertising creatives to match consumer preferences
- Holistic marketing performance analysis, providing a comprehensive view of sales data
- Integration with The Trade Desk for advanced data solutions and enhanced targeting precision
- Shop Local Ads to drive growth within stores and in the broader independent retail ecosystem
- Impact Measurement solution to understand how CPG advertiser's initiatives are driving omni-channel sales results