Evidenza
Evidenza provides a synthetic AI market research platform that generates instant, accurate insights by surveying AI-generated customer copies. This technology accelerates go-to-market planning by delivering evidence-based sales and marketing strategies in hours instead of months. The platform enables businesses to efficiently reach hard-to-access B2B audiences and rapidly iterate on strategic decisions.
- Artificial Intelligence
- Data & Analytics
- Enterprise Software
- Software Only
Funding
Founders
Peter Weinberg
Co-Founder
Product
Problem
Traditional market research methods are often slow, expensive, and inflexible, making it difficult for businesses to quickly obtain actionable insights for go-to-market strategies. Gathering data from target customers can take months and cost significant amounts, hindering timely decision-making.
Solution
Evidenza leverages synthetic research and AI to generate customer profiles and conduct market surveys, enabling businesses to develop finance-friendly sales and marketing plans in a fraction of the time and cost compared to traditional methods. By surveying AI-generated audiences, Evidenza delivers fast, cost-effective, and flexible insights, allowing for real-time testing and modification of samples and questions. The platform helps businesses make data-driven decisions across key areas such as segmentation, positioning, creative testing, distribution, and pricing. Evidenza's approach provides a 1000x improvement in speed and agility for generating winning go-to-market plans.
Target Audience
Evidenza targets B2B and B2C executives, marketing professionals, and research teams seeking faster, more affordable, and flexible market insights for strategic decision-making.
Features
- AI-generated synthetic customer profiles based on specific product categories and target demographics
- Real-time interviews and customizable surveys with synthetic samples
- Rapid results delivery in 3-12 hours, compared to 3-12 months for traditional research
- Cost-effective market research, significantly reducing expenses compared to traditional methods
- Flexible platform allowing for real-time testing and modification of samples and questions
- Go-to-market plan generation grounded in synthetic research, designed to resonate with C-suite executives
- Tools for segmentation, positioning, creative testing, distribution, and pricing analysis
- Exportable results in formats suitable for presentations and financial planning