Evidenza provides a synthetic AI market research platform that generates instant, accurate insights by surveying AI-generated customer copies. This technology accelerates go-to-market planning by delivering evidence-based sales and marketing strategies in hours instead of months. The platform enables businesses to efficiently reach hard-to-access B2B audiences and rapidly iterate on strategic decisions.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional market research methods are often slow, expensive, and inflexible, making it difficult for businesses to quickly obtain actionable insights for go-to-market strategies. Gathering data from target customers can take months and cost significant amounts, hindering timely decision-making.
Solution
Evidenza leverages synthetic research and AI to generate customer profiles and conduct market surveys, enabling businesses to develop finance-friendly sales and marketing plans in a fraction of the time and cost compared to traditional methods. By surveying AI-generated audiences, Evidenza delivers fast, cost-effective, and flexible insights, allowing for real-time testing and modification of samples and questions. The platform helps businesses make data-driven decisions across key areas such as segmentation, positioning, creative testing, distribution, and pricing. Evidenza's approach provides a 1000x improvement in speed and agility for generating winning go-to-market plans.
Target Audience
Evidenza targets B2B and B2C executives, marketing professionals, and research teams seeking faster, more affordable, and flexible market insights for strategic decision-making.
Features
- AI-generated synthetic customer profiles based on specific product categories and target demographics
- Real-time interviews and customizable surveys with synthetic samples
- Rapid results delivery in 3-12 hours, compared to 3-12 months for traditional research
- Cost-effective market research, significantly reducing expenses compared to traditional methods
- Flexible platform allowing for real-time testing and modification of samples and questions
- Go-to-market plan generation grounded in synthetic research, designed to resonate with C-suite executives
- Tools for segmentation, positioning, creative testing, distribution, and pricing analysis
- Exportable results in formats suitable for presentations and financial planning