Eulerian provides a European‑hosted marketing platform that unifies server‑side first‑party data collection, deterministic cross‑media attribution, real‑time analytics, and audience activation. The solution ingests online and offline signals at the user level, applies AI‑driven attribution and fraud detection, and lets marketers create and push segmented audiences to over 200 partner platforms via native connectors.
Funding
$5.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Marketing teams struggle to obtain a unified, real‑time view of both online and offline media performance, often relying on multiple fragmented tools for data collection, attribution, analytics, and activation. This fragmentation leads to data silos, inaccurate attribution, and inefficient campaign optimization.
Solution
Eulerian offers a single, European‑hosted platform that combines server‑side first‑party data collection, deterministic cross‑media attribution (including Single‑Touch, Multi‑Touch, and Data‑Driven models), advanced analytics, and audience activation. The platform ingests data from a wide range of online and offline sources—web, mobile, CRM, TV, and point‑of‑sale—and unifies it at the user level. Built‑in AI and machine‑learning algorithms correct tracking gaps, detect fraud, and generate predictive insights such as next‑best‑action recommendations. Users can explore data through customizable dashboards, natural‑language queries, and over 100 real‑time KPIs, then push segmented audiences to advertising, email, and personalization partners via more than 200 native connectors.
Target Audience
Eulerian targets digital marketing managers, acquisition teams, e‑commerce leaders, and data scientists in mid‑size to enterprise organizations that need a consolidated solution for cross‑channel measurement, optimization, and activation.
Features
- Server‑side, first‑party data collection with CNIL exemption and GDPR compliance
- Deterministic cross‑device attribution covering all online and offline media, supporting STA, MTA, and Data‑Driven (Shapley, Markov) models
- AI‑augmented attribution that compensates for missing signals and reduces tracking bias
- Real‑time analytics with over 100 KPIs, heatmaps, customer‑journey visualizations, and natural‑language query interface (HumanQuery)
- Automated fraud detection and predictive media insights powered by machine learning
- Audience engine for creating rule‑based segments and synchronizing them to over 200 ad, email, and analytics platforms
- Integrated Marketing Mix Modeling and incremental lift analysis for budget planning
- Flexible deployment options (private or public cloud) with a sovereign European data architecture