ettitude produces CleanBamboo® fabric using a patented bamboo lyocell process that eliminates harmful chemicals, ensuring a sustainable and hypoallergenic textile option. This technology addresses the need for healthier bedding materials that improve sleep quality while being environmentally friendly.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional bedding materials often rely on manufacturing processes that involve harmful chemicals, leading to potential skin irritation and environmental damage. Many consumers seek healthier, more sustainable options for their bedding and home textiles.
Solution
ettitude offers bedding and home goods crafted from its patented CleanBamboo® fabric, produced through a bamboo lyocell process that eliminates the use of caustic soda and other harmful chemicals. This closed-loop system utilizes regenerative bamboo plants, ensuring a fully traceable and environmentally sound textile. CleanBamboo® products provide a hypoallergenic and sustainable alternative to conventional materials, promoting both sleep quality and ecological responsibility. The fabric's unique properties result in a soft, breathable, and comfortable sleep experience.
Target Audience
Consumers seeking eco-friendly, hypoallergenic, and comfortable bedding and home textile options.
Features
- CleanBamboo® lyocell fabric made from regenerative bamboo, ensuring sustainability
- Closed-loop production process with full traceability
- Hypoallergenic and free from harmful chemicals, suitable for sensitive skin
- Soft and breathable texture for enhanced comfort
- Temperature regulating properties for optimal sleep
- Available in a range of products including sheet sets, duvet covers, pillowcases, and bathrobes