ETRNL enables creators and brands to link exclusive digital content to physical merchandise using secure NFC technology. Fans can access premium music, videos, and images by tapping their products with a smartphone, fostering deeper engagement and creating collectible items.
Funding
Funding not disclosed
Founders
Product
Problem
Creators and brands face challenges in delivering exclusive digital content to fans through physical merchandise, often lacking a secure and engaging method for content access and verification. This disconnect limits opportunities for enhanced fan interaction and the creation of unique, collectible items.
Solution
ETRNL provides NFC-enabled merchandise that securely links physical products to digital content, enabling creators to offer exclusive music, videos, and images. The platform facilitates seamless content delivery and provides valuable fan interaction analytics, enhancing engagement through unique, collectible items. Users can tap their NFC-enabled merchandise with a smartphone to access content without requiring a dedicated application. The system utilizes secure NFC technology and DRM to protect content from unauthorized duplication.
Target Audience
The primary customers are musicians, artists, and brands seeking to create interactive merchandise and enhance fan engagement by providing exclusive digital content linked to physical products.
Features
- NFC-enabled merchandise including mini CDs, cassettes, stickers, and clothing tags.
- Secure NFC authentication utilizing AES-128 encryption and 16-byte encryption keys.
- Unique URL generation for product authentication upon NFC tap.
- Remote configuration capabilities allowing for content updates post-distribution.
- Page Builder for custom digital experience creation and content management.
- Support for various digital file types including audio, video, and images.
- DRM implementation to prevent screen recording and protect digital assets.
- Mobile application for programming NFC tags (NTAG 424 DNA).
- API documentation available for developers to integrate NFC authentication into custom applications.
- Tamper-evident NFC tags for product packaging verification.