Etica Capital Ltd
Etica provides a digital investment platform offering money-market and fixed-income unit trusts in both KES and USD, with daily compounding interest and effective annual yields ranging from roughly 5% to 17.5%. Users can fund accounts via bank transfer, M-Pesa, Airtel Money, or remittance services, and withdraw up to KES 250,000 instantly to M-Pesa. The platform supports individual, joint, minor, and chama (self-help group) accounts, with monthly fact sheets and 24/7 client support.
- Financial Technology
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Retail investors in Kenya often face high barriers to entry for wealth management products, including large minimum deposits, complex paperwork, and limited access to professional fund managers. Traditional investment options like fixed deposits or direct stock market participation require significant capital and financial literacy, leaving many individuals unable to grow their savings effectively.
Solution
Etica provides a digital investment platform that lets customers allocate funds into short-term money-market or medium-term fixed-income unit trusts, earning daily interest that compounds to an effective annual yield. Users can fund accounts via bank transfers, M-Pesa, Airtel Money, or remittance services, and withdraw to bank or M-Pesa with instant limits of KES 250,000 and transparent transaction fees. The platform offers multiple fund products in both KES and USD, including Shariah-compliant and multi-asset options, with daily yield rates published and updated monthly via fact sheets. Deposits are captured as cash and automatically moved to investment balance the next business day to start earning interest, including on weekends and holidays thereafter.
Target Audience
Primary customers are retail investors in Kenya seeking accessible, low-barrier entry into professionally managed money-market and fixed-income funds, including individuals, families, chamas (self-help groups), and those seeking Shariah-compliant investment options.
Features
- Multiple unit trust products: Money Market Fund (KES/USD), Fixed Income Fund (KES/USD), Shariah Fund (KES/USD), Wealth Fund (KES), and Multi Asset Fund (KES)
- Daily interest calculation with compounding effect, net of fees but gross of withholding tax (15% deducted at source)
- Instant M-Pesa withdrawals up to KES 250,000 daily, with transaction charges between KES 4 and KES 30; bank withdrawals free within 2 working days
- Account types supporting individuals, joint accounts, minors (with birth certificate and parent KYC), registered and unregistered chamas (self-help groups)
- KYC verification requiring National ID/Passport, TAX PIN, and colored passport photo, with document upload size limit of 3MB
- Monthly fact sheet updates emailed to all clients and published on the website
- 24/7 client support via call, email, SMS, WhatsApp, and social media channels