Ethical Eaters
Ethical Eaters offers a free iOS app that uses an AI‑powered instant audit to verify the animal‑welfare and sourcing claims of restaurants, showing users which menu items are truly humane and which cannot be confirmed. The platform currently includes over 2,700 restaurant sourcing reports, allowing diners to check a restaurant’s ethical credentials before booking, while also supporting farms and animal‑welfare groups through a quarterly impact fund.
- Artificial Intelligence
- Applications
Funding
Founders
Product
Problem
Consumers often rely on restaurant marketing to assess animal‑welfare and sourcing practices, but there is little transparent verification, leading to uncertainty and potentially supporting unethical supply chains.
Solution
Ethical Eaters offers a free iOS application that applies an AI‑powered Instant Audit to restaurant sourcing claims. The audit cross‑references each claim with verified supply data and flags statements that cannot be confirmed. Users can view the audit results alongside the original claim, enabling informed dining decisions without creating an account. The app currently includes more than 2,700 restaurant sourcing reports and provides basic ratings for all entries. Profits generated by the service are partially allocated to a Quarterly Impact Fund that donates 25 % of earnings to humane farms and animal‑welfare organizations.
Target Audience
Primary users are ethically motivated diners who want to verify animal‑welfare claims before reserving a table, as well as restaurants and farms seeking to showcase verified sourcing information.
Features
- AI Instant Audit that automatically validates or flags restaurant sourcing statements
- Side‑by‑side display of the original claim and the verified sourcing information
- Free access to basic ratings and reports for any restaurant, with no sign‑up required
- Over 2,700 curated restaurant sourcing reports available at launch
- Native iOS app optimized for quick lookup before booking a table
- Quarterly Impact Fund that directs 25 % of profits to humane farms or animal‑welfare groups
- Separate informational pages for restaurants, diners, and farms/fisheries