Etals
Etals provides an AI-powered content platform for e-commerce teams, enabling them to generate, translate, and manage product descriptions, marketing copy, and SEO content at scale. The platform centralizes the content lifecycle from AI-generated drafts to approval, while preserving brand voice across 50+ languages and automating workflows for large catalogs.
- Artificial Intelligence
- Retail Technology
- Marketing Technology
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
E-commerce teams face significant bottlenecks when producing and managing large volumes of product content, such as descriptions and marketing copy, across numerous listings. Manual content creation is time-consuming, inconsistent, and difficult to scale as product catalogs grow, hindering time-to-market for new offerings. Multi-market operations add further complexity with translation, local nuances, and continuous updates, while SEO requires ongoing attention to content gaps and keyword optimization.
Solution
Etals provides an AI-driven content platform tailored for e-commerce operations, enabling teams to generate, translate, and manage product copy efficiently. The platform leverages large language models to draft on-brand content, which teams can then review, edit, and publish without leaving the system. It centralizes the entire content lifecycle, from initial AI-generated drafts to final approval, aiming to reduce manual effort and maintain consistency across all product listings. The platform also includes website crawling for product data enrichment, automated translation across 50+ languages, and marketing content generation for newsletters, articles, and social media posts.
Target Audience
Etals targets e-commerce teams, including content managers, merchandisers, and marketing professionals at online retail companies, as well as agencies and partners who need to produce and maintain large volumes of product content across multiple markets.
Features
- AI-powered copywriting for product descriptions, meta titles, category copy, and alt text at scale
- Automated translation and localization across 50+ languages while preserving brand tone and cultural nuances
- AI website crawler that enriches product attributes and fills content gaps automatically
- Marketing content generation for newsletters, articles, and social media posts from product data
- Centralized content management workflow for creating, editing, and approving product materials
- Brand voice configuration with adjustable tones (friendly, professional, clear, simple, not salesy)
- SEO tools for identifying content gaps, weak keywords, and structural improvements