This startup manufactures sustainable razor blade kits designed specifically for women, featuring a reusable handle, holder, and two five-blade cartridges. The subscription model ensures a consistent supply of eco-friendly hair removal products, reducing plastic waste associated with traditional disposable razors.
Funding
$59.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional disposable razors contribute significantly to plastic waste, and many available options lack features optimized for sensitive skin, leading to irritation and discomfort. Maintaining a consistent supply of high-quality blades can also be inconvenient, requiring frequent store visits or reliance on infrequent deliveries.
Solution
Estrid provides a subscription service delivering vegan razor blades and body care products designed for a comfortable and eco-conscious shaving experience. The starter kit includes a durable steel handle with a lifetime guarantee, two five-blade cartridges formulated for sensitive skin, and a matching wall holder. Subscribers receive regular refills of the five-blade cartridges, ensuring a consistently sharp and smooth shave. The company also offers a range of complementary vegan body care products, including shave gel, body lotion, and wax kits, all designed to work together for optimal skin health.
Target Audience
Estrid's primary customers are individuals seeking a convenient, eco-friendly, and skin-sensitive approach to hair removal and body care.
Features
- Five-blade razor cartridges engineered for a close and comfortable shave on all body areas
- Vegan hydration strip enriched with shea butter and aloe vera to minimize irritation and provide a smooth glide
- Durable, weighted steel handle with a rubberized grip for enhanced control and a lifetime guarantee
- Color-matched wall holder for convenient storage and organization
- Optional travel case to protect the razor while on the go
- Flexible subscription model allowing users to adjust delivery frequency, pause, or cancel at any time
- Climate-compensated shipping for reduced environmental impact
- Vegan shave gel formulated with niacinamide and sea moss extract for a luxurious, cushioning glide
- Vegan wax kits with body-hugging technology that contours to the body's curves