Estrella Football Group
Estrella Football Group operates a horizontal multi-club ownership platform that unites 10-20 equal partner football clubs under a shared digital infrastructure. The company provides Club OS™, a comprehensive operating system covering fan engagement, ticketing, e-commerce, scouting, and performance analytics, while enabling multi-market sponsorship deals and group-wide commercial partnerships. Clubs maintain their local identity and history while gaining access to AI-powered insights and advanced sporting tools.
- Artificial Intelligence
- Data & Analytics
- Enterprise Software
- Software Only
- Sports Technology
Funding
Founders
Product
Problem
Independent football clubs often lack the resources to implement advanced digital infrastructure, negotiate favorable multi-market sponsorship deals, or access cutting-edge sporting technology. This limits their commercial growth potential and competitive performance, particularly when competing against larger clubs with significant financial and technological advantages.
Solution
Estrella Football Group operates a horizontal multi-club ownership model that unites 10-20 equal partner clubs to leverage collective strength. The company provides Club OS™, a digital operating system that connects fan engagement, ticketing, e-commerce, content, scouting, and performance data in a single platform. Through the horizontal network, member clubs participate in multi-market sponsorship deals, group-wide partnerships, and global brand collaborations that would be unattainable independently. The platform also includes advanced scouting tools, video analysis, GPS tracking, and medical insights to support sporting decisions. Club OS™ is designed with AI capabilities that can answer football-specific questions, functioning similarly to enterprise AI assistants. Partner clubs maintain their local identity, name, colors, and history while gaining access to world-class digital tools and expertise.
Target Audience
Primary customers are professional football clubs seeking digital transformation and commercial growth while maintaining their local identity, as well as club owners and executives looking to join a collaborative network of equal partners.
Features
- Club OS™ digital operating system integrating fan engagement, ticketing, e-commerce, content, scouting, and performance data in one platform
- Horizontal network structure enabling multi-market sponsorship deals and group-wide commercial partnerships across 10-20 equal partner clubs
- Advanced scouting tools with video analysis capabilities for player evaluation and recruitment
- GPS tracking and medical insights integration for performance monitoring and injury prevention
- AI-powered insights engine designed to answer football-specific questions, modeled after enterprise AI assistants
- Shared infrastructure that functions like Microsoft 365 for football clubs, providing enterprise-grade tools to all members