Estrella Football Group provides a horizontal multi‑club ownership platform that links 10‑20 heritage football clubs as equal partners. Through its proprietary Club OS™ digital operating system, clubs access integrated tools for fan engagement, ticketing, e‑commerce, content, scouting and performance analytics, while the network enables joint multi‑market sponsorships and commercial partnerships that boost revenue and sporting performance.
Funding
Funding not disclosed
Founders
Product
Problem
Many football clubs operate in isolation, lacking the digital infrastructure, commercial reach, and shared expertise needed to grow both on and off the pitch. This fragmentation limits fan engagement, revenue diversification, and the ability to make data‑driven sporting decisions.
Solution
Estrella Football Group offers a horizontal multi‑club ownership model that unites 10‑20 partner clubs as equal stakeholders. Through its proprietary Club OS™ digital operating system, clubs gain a unified platform for fan engagement, ticketing, e‑commerce, content distribution, scouting, and performance analytics—essentially a Microsoft 365‑style suite tailored to football. The network enables joint multi‑market sponsorships, group‑wide partnerships, and global brand collaborations that individual clubs could not secure alone. Advanced scouting tools, video analysis, GPS tracking, and medical insights within Club OS™ empower football departments to make smarter, data‑driven decisions, driving sporting excellence across the network.
Target Audience
Primary customers are established football clubs with a strong heritage seeking digital transformation, commercial expansion, and collaborative sporting advantages through a shared ownership network.
Features
- Club OS™ digital operating system integrating fan engagement, ticketing, e‑commerce, content, scouting, and performance data
- Horizontal ownership structure linking 10‑20 equal‑partner clubs to share resources and strategic initiatives
- Multi‑market sponsorship and group‑wide partnership framework that aggregates commercial opportunities across the network
- Advanced scouting and video analysis tools, including GPS tracking and medical insight modules for performance optimization
- Centralized data analytics dashboard providing real‑time insights for both commercial and sporting decision‑making