This company provides small, wireless sensors that use Bluetooth to detect smartphone locations, enabling businesses to deliver location-based mobile advertising. Their API allows developers to easily integrate micro-location features into mobile applications for targeted customer engagement.
Funding
$2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many businesses struggle to accurately track assets and automate workflows in environments where GPS is unreliable, such as indoors or in complex industrial settings. Existing Bluetooth-based location technologies lack the precision needed for many real-time location and automation applications.
Solution
Estimote provides small, programmable UWB (Ultra-Wideband) tags that enable precise, real-time location tracking and automation. These tags use UWB radio technology to measure distances with inch-level accuracy, even in challenging environments. The tags can be programmed using JavaScript and can communicate directly with cloud endpoints via LTE-M or NB-IoT, enabling a wide range of applications from asset tracking to smart badges.
Target Audience
The primary target audience includes businesses in warehousing, logistics, healthcare, retail, and hospitality that require precise asset tracking, workflow automation, and enhanced safety measures.
Features
- UWB radio for highly accurate (sub-10cm with sensor fusion) distance measurement
- Onboard Bluetooth chip for initial setup and BLE beaconing
- Integrated LTE-M and NB-IoT modem for direct cloud connectivity
- Programmable in JavaScript via a web-based IDE
- Built-in IMU (Inertial Measurement Unit) and pressure sensor for motion and elevation tracking
- Over-the-air (OTA) firmware updates
- Support for Real-Time Location Systems (RTLS) using Time Difference of Arrival (TDoA)
- Security features including industry-standard encryption and private cloud deployment options