ESSENCE Retention
Essence builds email and SMS retention systems for 7-figure Shopify brands, helping them turn Klaviyo campaigns into a primary revenue channel. The company reports an average 34.4% revenue share driven from Klaviyo across its partners and claims to double Klaviyo-driven revenue within 30 days, with clients achieving up to 11.2× ROI.
- Marketing Technology
Funding
Founders
Founder details are not available yet.
Product
Problem
High-growth Shopify brands often treat email and SMS marketing as an afterthought, leaving significant revenue untapped within their existing customer base. Generic Klaviyo setups and fragmented retention strategies fail to convert customer data into consistent, scalable revenue, especially as brands scale past their first retention efforts.
Solution
Essence provides done-for-you email and SMS retention systems designed specifically for 7-figure Shopify brands. The company builds and manages hyper-performant Klaviyo infrastructure that turns retention into a primary revenue channel, with a documented track record of doubling Klaviyo-driven revenue in under 30 days. Essence offers tiered engagement models—Core, Scale, and Elite—that match a brand's growth stage, from building a first retention engine to treating retention as core infrastructure. The approach combines strategic campaign architecture, ongoing optimization, and cross-business collaboration, with results such as taking one partner from $0 to $500k in Klaviyo-driven revenue in 10 months and lifting another brand's Klaviyo revenue contribution from 0.67% to 36.33%.
Target Audience
Primary customers are 7-figure Shopify brands, particularly those scaling from their first retention engine to eight-figure operations, who want to make email and SMS a primary revenue channel.
Features
- Tiered service models (Core, Scale, Elite) aligned to brand revenue stage, from first retention engine to 8-figure infrastructure
- Full management of Klaviyo email and SMS campaigns, including strategy, build, and ongoing optimization
- Cross-business collaboration where the team contributes beyond email, supporting overall brand growth
- Performance tracking with documented outcomes including 34.4% average revenue share from Klaviyo across partners
- Proven results for 20+ e-commerce brands with an average 11.2X ROI