About escalated.io

The startup offers a real-time ad fraud prevention platform that utilizes pre-bid and post-bid solutions to detect and block invalid traffic, including both general and sophisticated types. By ensuring ad viewability and protecting against malicious activities, the platform helps businesses safeguard their revenue and optimize campaign performance.

```xml <problem> Digital advertising campaigns are susceptible to various forms of ad fraud, including invalid traffic (IVT) generated by bots and malicious actors, leading to wasted ad spend and inaccurate campaign metrics. Non-viewable ads and malvertising further erode campaign performance and damage user experience. </problem> <solution> The startup provides a real-time ad fraud prevention platform that detects and blocks both general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT) through pre-bid and post-bid solutions. The platform ensures ad viewability by tracking whether ads are actually seen by the intended audience, allowing for impactful revenue decisions. It also offers proxy detection to identify and block malicious users hiding behind anonymous services, preventing account hijackings and payment fraud. Additionally, the platform includes anti-malvertising capabilities, stopping malicious ads in real-time to protect user experience and revenue. </solution> <features> - Pre-bid and post-bid IVT mitigation for real-time detection and blocking of invalid traffic - Ad viewability tracking to ensure ads are seen by the intended audience - Proxy detection to identify and block malicious users hiding behind anonymous services - Anti-malvertising solution to stop malicious ads in real-time - Protection against account hijackings and takeovers - Reduction of payment fraud - Validation of lead information - Prevention of duplicate accounts - Enforcement of geo restrictions </features> <target_audience> The primary customers are businesses and advertising platforms that want to protect their ad revenue, optimize campaign performance, and ensure a positive user experience by preventing ad fraud and malvertising. </target_audience> ```

What does escalated.io do?

Where is escalated.io located?

escalated.io is based in Carmel, United States.

When was escalated.io founded?

escalated.io was founded in 2019.

How much funding has escalated.io raised?

escalated.io has raised 80000.

Location

Carmel, United States

Founded

2019

Funding

80000

Employees

4 employees

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escalated.io

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Executive Summary

escalated.io 200+

Crunchbase

Founded 2019 – Carmel, United States

Funding

Estimated Funding

Team (<5)

No team information available.

Company Description

Problem

Digital advertising campaigns are susceptible to various forms of ad fraud, including invalid traffic (IVT) generated by bots and malicious actors, leading to wasted ad spend and inaccurate campaign metrics. Non-viewable ads and malvertising further erode campaign performance and damage user experience.

Solution

The startup provides a real-time ad fraud prevention platform that detects and blocks both general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT) through pre-bid and post-bid solutions. The platform ensures ad viewability by tracking whether ads are actually seen by the intended audience, allowing for impactful revenue decisions. It also offers proxy detection to identify and block malicious users hiding behind anonymous services, preventing account hijackings and payment fraud. Additionally, the platform includes anti-malvertising capabilities, stopping malicious ads in real-time to protect user experience and revenue.

Features

Pre-bid and post-bid IVT mitigation for real-time detection and blocking of invalid traffic

Ad viewability tracking to ensure ads are seen by the intended audience

Proxy detection to identify and block malicious users hiding behind anonymous services

Anti-malvertising solution to stop malicious ads in real-time

Protection against account hijackings and takeovers

Reduction of payment fraud

Validation of lead information

Prevention of duplicate accounts

Enforcement of geo restrictions

Target Audience

The primary customers are businesses and advertising platforms that want to protect their ad revenue, optimize campaign performance, and ensure a positive user experience by preventing ad fraud and malvertising.