Gunawan Woen
CEO of ESB Restaurant Technology

Esensi Solusi Buana offers an integrated platform for restaurant technology in Indonesia, enabling customers to place orders through a QR code scanning application. This solution streamlines the ordering process, reducing wait times and improving operational efficiency for food and beverage establishments.
Raised to date
$29MRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.


Many restaurants in Indonesia face challenges in managing orders efficiently, leading to long wait times and potential customer dissatisfaction. Traditional ordering methods can be labor-intensive and prone to errors, impacting overall operational efficiency.
Esensi Solusi Buana (ESB) Order provides a QR code-based ordering system designed to streamline the ordering process for restaurants and enhance the customer experience. Customers can scan a QR code using the ESB Order application to access the restaurant's menu and place orders directly from their smartphones. This eliminates the need for manual order taking, reduces wait times, and minimizes errors. The platform aims to improve operational efficiency for food and beverage establishments by automating the ordering process.
The primary target audience includes restaurants, cafes, and other food and beverage establishments in Indonesia looking to improve their ordering process and customer service, as well as customers seeking a more convenient ordering experience.