eSalon provides salon-quality, custom hair color that is formulated by licensed colorists based on an online hair profile and delivered directly to the consumer’s door. Their patented color‑dispensing technology creates infinite pigment variations, allowing precise shade adjustments and up to 100% gray coverage, with options ranging from demi‑permanent to ammonia‑free permanent formulas. Customers receive a personalized color set with detailed instructions, free shipping on qualifying orders, and a satisfaction guarantee backed by award‑winning products.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers seeking salon-quality hair color often face limited shade options, inconvenient salon appointments, and difficulty achieving full gray coverage at home.
Solution
eSalon offers a fully customized hair color kit that is formulated by licensed colorists based on an online hair profile. Their patented on‑demand dispensing machine creates a unique pigment blend for each customer, allowing precise shade adjustments down to a quarter of a shade and up to 100% gray coverage. Customers choose between demi‑permanent, ammonia‑free permanent, or permanent formulas, receive personalized application instructions, and have the product shipped directly to their door. The service includes a color‑happiness guarantee backed by direct colorist support.
Target Audience
Primary customers are individuals who want salon‑level, personalized hair color at home, especially those with gray hair or specific shade preferences.
Features
- Online questionnaire captures hair history, goals, length, and color background to generate a personalized formula
- Licensed colorists virtually mix the exact pigment ratios using a custom dispensing machine that has produced over 260,000 unique formulations
- Options for demi‑permanent, 0% ammonia permanent, or traditional permanent dye with full gray coverage
- Individually labeled bottles with the customer’s name, formula ID, and production date
- Personalized step‑by‑step application guide and access to a colorist for live assistance
- Free shipping on orders over $42 and a satisfaction guarantee with free re‑color if needed