Ernesta
Ernesta offers custom-sized rugs tailored to precise measurements, utilizing a seamless online ordering process that includes a sample box for home trials. The startup addresses the lack of accessible, high-quality, designer rugs in the multi-billion dollar global rug market, ensuring each customer receives a rug that fits their space perfectly.
- Commerce & Shopping
- Retail Technology
Funding
Raised to date
$25MRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
across 1 round
$25M · Series A
Announced Nov 2022
Disclosed cumulative: $25M
Founders
Product
Problem
Many consumers struggle to find rugs that perfectly fit their spaces, often facing limited size options and difficulty visualizing how a rug will look in their home. The process of finding a high-quality, designer rug that meets specific dimensional requirements can be time-consuming and frustrating.
Solution
Ernesta provides custom-sized, designer-quality rugs tailored to the inch, offering a seamless online ordering experience. Customers can specify precise measurements to ensure a perfect fit for any room. To aid in the selection process, Ernesta offers a sample box containing up to five 12" x 12" samples, allowing customers to evaluate the rug's material and color in their home environment before committing to a purchase. The company focuses on curated selections and high standards, aiming to deliver rugs that meet specific design aesthetics and functional needs.
Target Audience
Ernesta targets homeowners and interior designers seeking high-quality, custom-sized rugs that perfectly match their specific design requirements and spatial dimensions.
Features
- Custom sizing to the inch for a precise fit in any space
- Sample box program allowing customers to try up to five 12" x 12" samples at home
- Wide selection of materials including wool, natural fiber, and performance synthetics
- Various rug styles such as flatweave, shag, hand-knotted, and wilton
- Indoor and outdoor rug options available
- Financing options with Affirm