Equals provides an all-in-one platform for Go-to-Market (GTM) analytics, offering clarity into pipeline, funnel performance, and revenue metrics. The solution delivers real-time insights for RevOps, Founders, and Finance teams to manage sales forecasting and ARR reporting effectively. This platform enables users to surface specific operational levers necessary for accelerating revenue growth.
Funding
$22.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Startups often struggle with inefficient reporting processes due to reliance on traditional spreadsheet tools and a lack of direct data integration. This leads to time-consuming manual data entry, increased risk of errors, and difficulty in creating customizable dashboards for effective decision-making. The need for SQL expertise further complicates data analysis for many business users.
Solution
Equals offers a spreadsheet platform that directly integrates with live data sources such as Stripe, Salesforce, and Hubspot, as well as SQL databases, enabling users to automate reporting and perform data analysis within a familiar spreadsheet environment. The platform eliminates the need for manual data manipulation by syncing, storing, and transforming data, making it analysis-ready. Users can build customizable, BI-grade dashboards and distribute reports automatically, streamlining the process of measuring and reporting on SaaS business metrics with precision and flexibility. Equals provides a collaborative environment where teams can explore data, model edge cases, and tailor analytics to their specific business needs.
Target Audience
Equals is designed for startups, both large and small, particularly those in the SaaS industry, that need a flexible and precise way to measure and report on their business performance.
Features
- Live data connections to Stripe, Salesforce, Hubspot, and SQL databases
- Automated data syncing, storage, and transformation for analysis-ready data
- Customizable, BI-grade dashboard builder with an intuitive interface
- Full-featured spreadsheet environment with limitless customization options
- Automated report distribution capabilities
- Secure data processing and management with SOC 2 Type II compliance
- Encrypted credentials stored in the database with restricted key access