Equali
Equali.io provides an automated reconciliation and accounting platform that connects sales channels, payment providers, and accounting systems to continuously match transactions in real time. The platform performs three-way matching between orders, gateway settlements, and bank payouts, automatically flags discrepancies with root-cause attribution, and posts balanced journal entries directly to accounting systems for zero-touch month-end closes. It supports integrations with Shopify, Amazon, eBay, Etsy, Stripe, Xero, and FreeAgent, with FreeAgent customers receiving a 20% discount.
- Financial Technology
- Enterprise Software
- Software Only
- Artificial Intelligence
- Data & Analytics
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
E-commerce finance teams manually reconcile orders, payment gateway settlements, and bank payouts across disconnected systems, a process that is time-consuming, error-prone, and delays month-end close. Discrepancies such as chargebacks, fees, and refunds require laborious investigation across multiple platforms, consuming days of finance staff time and delaying accurate financial reporting.
Solution
Equali.io provides an automated reconciliation platform that connects sales channels, payment providers, and accounting systems to continuously match transactions in real time. The platform performs a three-way match between orders, gateway settlements, and bank statement feeds, automatically verifying amounts and flagging variances. When discrepancies arise, Equali.io triages exceptions, assigns them to team members, and triggers approval workflows with supporting documentation and commentary. Once reconciled, the system posts double-entry balanced journal entries directly to the accounting system, enabling zero-touch period closes with full audit trails.
Target Audience
Primary customers are finance operations teams and financial controllers at e-commerce businesses and FinTechs that process high transaction volumes across platforms like Shopify, Stripe, Xero, and FreeAgent and need to automate reconciliation and month-end close processes.
Features
- Automated three-way matching of sales orders, payment gateway settlements, and bank statement payouts with variance detection
- Real-time exception triage that identifies missing payouts, processor holdouts, chargebacks, and fee surges, with instant root-cause attribution and Slack alert notifications
- Direct integrations with Shopify, Amazon, eBay, Etsy, Stripe, Xero, and FreeAgent for seamless data flow across sales, payments, and accounting
- Zero-touch journal posting that creates balanced, double-entry general ledger entries broken out by sales, fees, refunds, and VAT, pushed automatically to the accounting system
- Approval workflow engine with assignee routing, commentary, and supporting documentation for audit-ready resolution
- Built to meet CASS 15 safeguarding rules and auditor standards with complete line-item audit trails and unbroken lineage chains across Shopify, Stripe, bank payouts, and accounting systems