MOTIV Intelligence offers a full-stack ad tech platform that automates marketing processes across mobile and TV channels, utilizing over 35 million behavioral data points for precise audience targeting. The platform simplifies ad transactions and optimizes performance for advertisers and publishers, enhancing efficiency in reaching desired audiences.
Funding
Funding not disclosed
Founders
Product
Problem
Advertisers often struggle to efficiently manage and optimize campaigns across fragmented mobile, online, and TV advertising channels. Reaching specific target audiences requires navigating complex data sets and media sources, leading to inefficiencies and wasted ad spend.
Solution
MOTIV Intelligence offers a full-stack ad tech platform designed to automate and optimize marketing processes across diverse channels. The platform leverages a large pool of behavioral data to enable precise audience targeting and personalized advertising experiences. By streamlining ad transactions and providing tools for performance optimization, MOTIV Intelligence helps advertisers and publishers connect more effectively with their desired audiences and maximize the return on their advertising investments.
Target Audience
The primary target audience includes advertisers and publishers seeking to enhance their advertising efficiency and reach specific demographics across mobile, online, and TV channels.
Features
- CrossTarget DSP: A platform powered by data, media coverage, and optimization for digital marketing.
- CrossTarget TV: Technology connecting mobile and TV advertising.
- Smart Audience: A platform for identifying target audiences specific to the Korean market.
- Exelbid: A solution for programmatic advertising, offering connectivity to both DSP and SSP.
- Omnichannel DSP capabilities spanning mobile and TV.
- Data-driven strategic media proposals, brand analysis, and target segment consulting.
- Access to over 35 million online/offline behavioral data points.
- Coverage across over 1 million media channels, including premium mobile media, SNS, TV, OTT, and DOOH.