The startup has developed an online emotional intelligence platform that utilizes artificial intelligence and machine learning to analyze consumer cognitive and emotional responses through touch gesture tracking. This technology enables brands to enhance customer experience journeys by providing actionable insights for marketing and product decisions.
Funding
$34.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands often struggle to understand how consumers truly feel about their marketing and product experiences, leading to ineffective campaigns and missed opportunities for improvement. Traditional research methods can be time-consuming, expensive, and lack the depth of insight needed to optimize customer journeys.
Solution
Entropik provides an AI-powered platform that enables brands to measure and optimize consumer and user experiences in real-time. The platform, consisting of Decode and Qatalyst, uses multimodal AI to analyze cognitive and emotional responses through facial expressions, eye-tracking, and voice tonality. This technology allows brands to gain actionable insights into consumer preferences, predict market trends, and enhance customer engagement across various touchpoints, including media, digital, and shopper experiences.
Target Audience
Entropik primarily serves consumer brands, market research agencies, and digital-first companies seeking to optimize customer and user experiences through AI-driven insights.
Features
- Integrated platform for consumer (Decode) and user (Qatalyst) research
- Insights AI engine combining Emotion AI, Behavior AI, Generative AI, and Predictive AI
- Support for quantitative, qualitative, in-context, media, diary, and shopper insights
- Moderated and unmoderated research capabilities for live website and app testing
- AI-powered analysis of facial expressions, eye movements, and voice tonality
- Predictive eye-tracking to understand user focus and attention
- Global panel of 80 million+ respondents across 120+ countries
- Customizable templates for various research scenarios, including concept testing, ad testing, and journey mapping
- Integrations with leading panel providers like Cint, Lucid, and Dynata