Foursquare provides an omnichannel attribution platform that links digital, TV, CTV, OOH, social and audio ad exposures to real‑world store visits, transactions and sales using its extensive location intelligence and multi‑sensor stop‑detection. Marketers receive daily unified dashboards with visitation, transaction and sales lift metrics, along with audience analysis and reach‑frequency modeling, enabling in‑flight campaign optimization while adhering to privacy‑by‑design standards.
Funding
Funding not disclosed
Founders
Product
Problem
Advertisers struggle to connect fragmented digital, TV, CTV, OOH, and audio ad impressions to actual in‑store visits, transactions, and sales, making it difficult to assess true campaign effectiveness and optimize spend.
Solution
Foursquare Attribution offers an omnichannel measurement platform that links ad exposure across all media channels to real‑world outcomes using its extensive location intelligence. The service combines multi‑sensor stop‑detection, graph‑based methodology, and over 15 billion human‑verified check‑ins to attribute incremental store visits and sales to specific ad impressions. Marketers can view daily, unified dashboards that surface visitation, transaction, and sales lift metrics, enabling in‑flight optimization of campaigns. The platform also provides audience analysis, reach‑frequency modeling, and customer acquisition insights to inform targeting and growth strategies. All data handling follows privacy‑by‑design principles, ensuring consumer consent and compliance.
Target Audience
Primary customers are advertisers and brand marketers with physical store locations who need to measure and optimize the real‑world impact of their multi‑channel advertising campaigns.
Features
- Omnichannel attribution across Digital, TV, CTV, OOH, Social, and Audio with multi‑touch impact modeling
- Real‑time unified UI delivering daily updates on visitation, transaction, and sales metrics
- Multi‑sensor stop‑detection and graph technology powered by 15 B+ verified check‑ins for high accuracy
- Customizable reports (Visits, Sales Impact, or combined) with granular metrics such as incremental visits, cost per visit, average basket size, and sales lift
- Integration with 550+ partner data sources and APIs for seamless data ingestion into existing workflows
- Privacy‑forward architecture built on privacy‑by‑design and regular partner audits