Enteractive offers a human‑powered reactivation service for iGaming operators, using trained agents to call inactive players with personalized offers and identity verification. The platform integrates with existing CRM and betting systems to trigger compliant, one‑to‑one phone conversations, improving response rates, player trust, and incremental revenue.
Funding
Funding not disclosed
Founders
Product
Problem
Online gambling operators often struggle to re-engage inactive or low‑value players because automated CRM messages are ignored, blocked by new marketing regulations, or fail to build trust, leading to lost revenue and reduced player lifetime value.
Solution
Enteractive provides a human‑powered reactivation service that connects operators with players through real, one‑to‑one phone conversations. Trained agents call players, verify identity, and deliver personalized offers while ensuring compliance with regional gambling regulations. The platform integrates with the operator’s existing CRM and betting systems to trigger calls based on player inactivity thresholds and to log interaction outcomes. By replacing generic automated outreach with live dialogue, Enteractive improves response rates, restores player confidence, and drives incremental deposits and activity. The service is delivered via a cloud‑based orchestration layer that manages call scheduling, agent assignment, and performance analytics for continuous optimization.
Target Audience
Enteractive’s primary customers are iGaming operators and online gambling brands seeking to reactivate lapsed or low‑engagement players and to enhance compliance‑driven player communication.
Features
- Real‑time call orchestration that initiates outbound calls to targeted inactive players based on configurable inactivity criteria
- Trained compliance‑aware agents who conduct identity verification and deliver tailored promotions during the conversation
- Seamless API integration with operators’ CRM, payment, and betting platforms for data synchronization and automated call triggers
- Dashboard reporting with key metrics such as call success rate, reactivation conversion, and incremental revenue per player
- Multi‑region support to comply with local gambling marketing rules, including opt‑in/opt‑out handling and data protection standards
- Scalable cloud infrastructure that allows operators to adjust call volume on demand without additional staffing