Brands face increasing challenges with third-party data deprecation, rising regulatory risks, and a lack of consumer trust in data handling practices. Consumers lack control over their personal data and transparency regarding how brands utilize it.

Enigma provides a zero-party, consumer-to-brand permissioned data platform that leverages distributed ledger technology to address these challenges. The platform empowers consumers to manage and control their data sharing preferences with brands, fostering trust and transparency. By obtaining unambiguous consent and adhering to age requirements, Enigma facilitates turnkey consumer data acquisition while reducing regulatory risk for brands. The platform enables brands to access actionable, zero-party data that can be used to enrich storefronts, e-commerce platforms, customer data platforms (CDPs), and marketing efforts.

Always-on consent management, giving consumers control over their data permissions.

Records of consent stored on a distributed ledger, enhancing accountability and reducing regulatory risk.

Consumer control over adding, changing, and deleting data shared with brands.

Transparency regarding how brands will use consumer data for advertising, analytics, device recognition, research, and other purposes.

Turnkey consumer data acquisition process.

One-click data connection capabilities.

The primary target audience includes brands seeking to build consumer trust, reduce regulatory risk, and enhance their marketing efforts with actionable, zero-party data, as well as consumers who want more control over their personal data.