EnhanceThat
EnhanceThat helps brands and tech providers turn disconnected tools into streamlined, automated workflows. The company uses an impact methodology that maps existing processes, measures friction, and automates only where clear value exists—such as time saved, error reduction, or cleaner product data. This approach prioritizes integration requests based on measurable outcomes rather than guesswork.
- Artificial Intelligence
- Enterprise Software
- Software Only
Funding
Founders
Product
Problem
Brands often struggle to manage workflows that span multiple disconnected tools and solutions, leading to manual effort, errors, and slow handoffs. Tech providers face a parallel challenge in deciding which integration requests to prioritize, resulting in inefficient resource allocation and delayed value delivery.
Solution
EnhanceThat bridges the gap between brands and tech providers by applying an impact methodology to workflow integration. Before automating anything, the company maps the existing workflow, identifies manual effort, measures current friction, and defines a clear impact metric. Automation is then applied only where the value is demonstrable—such as time saved, error reduction, faster handoffs, better asset delivery, or cleaner product data. This approach turns disconnected tools into connected, future-ready workflows that reduce errors and save time.
Target Audience
Primary customers are brands that need seamless multi-tool workflows and technology providers that need help prioritizing integration requests to deliver value efficiently.
Features
- Workflow mapping to visualize current processes and identify manual touchpoints
- Friction measurement to quantify inefficiencies before any automation is applied
- Impact metric definition to establish clear success criteria for each integration
- Selective automation focused on areas with proven value, including time savings, error reduction, and faster handoffs
- Integration prioritization framework that helps tech providers allocate resources based on measurable outcomes