Engraffo is a cloud‑based platform that lets scientific, technical and medical publishers host peer‑reviewed articles and multimedia, generate shareable links, and capture detailed engagement metrics such as unique visitors, read time, early exits and repeat visits. The real‑time analytics dashboard and workflow tools enable publishers and life‑science marketers to package content for targeted delivery to healthcare professionals and make data‑driven decisions about content strategy.
Funding
Funding not disclosed
Founders
Product
Problem
Scientific, technical, and medical (STM) publishers and their life‑science customers often cannot track how healthcare professionals interact with hosted articles, multimedia, or promotional assets, making it difficult to assess engagement and optimize content strategies.
Solution
Engraffo provides a cloud‑based platform that hosts peer‑reviewed publications and associated media, generates shareable links, and captures detailed interaction metrics. Publishers can package content for targeted delivery to healthcare professionals and monitor performance indicators such as unique visitors, read time, early exits, and return visits. The analytics dashboard presents these metrics in real time, enabling data‑driven decisions about content placement, messaging, and follow‑up campaigns. Users can choose a lightweight link‑only delivery or activate the full suite of workflow tools, analytics, and asset bundling, all under the publisher’s control.
Target Audience
Engraffo is aimed at STM publishers, medical journal editors, and life‑science marketing teams that need to distribute content to healthcare professionals while measuring engagement.
Features
- Secure content hosting for articles, videos, and supplemental assets with customizable access controls
- Shareable, trackable links that record visitor behavior without requiring additional software
- Real‑time analytics showing unique visitors, average read time, early exits, and repeat visits
- Dashboard visualizations that compare performance across campaigns and time periods
- Ability to bundle multiple media types into a single package for enriched presentations
- Integrated workflow tools for project creation, asset management, and reporting
- In‑platform tutorials and support resources to facilitate adoption by editorial teams