Endstate integrates NFC technology into footwear, allowing customers to access exclusive digital content and verify product authenticity through a simple smartphone scan. This approach addresses counterfeiting and enhances customer engagement by providing a transparent product history and tailored experiences.
Funding
$7.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional methods of product authentication and customer engagement often lack transparency and can be vulnerable to counterfeiting, leading to a disconnect between brands and consumers. Existing loyalty programs often fail to capture the full potential of customer interaction data, limiting the ability to personalize experiences and foster long-term relationships.
Solution
Endstate provides a technology platform that integrates NFC (Near Field Communication) chips into physical products, enabling brands to verify authenticity, deliver exclusive digital content, and deepen customer engagement. By embedding a 3chip into items like footwear and apparel, Endstate allows customers to access product history, provenance, and tailored experiences through a simple smartphone scan. This approach guarantees authenticity, complies with EU regulations for Digital Product Passports (DPP), and facilitates secure resales with royalty capture for the original brand. The platform also provides brands with valuable insights into customer behavior, enabling them to optimize content delivery, create targeted offers, and foster ongoing relationships.
Target Audience
Endstate primarily targets brands in the fashion, luxury goods, and sports industries seeking to enhance customer engagement, protect brand authenticity, and generate incremental revenue through connected products.
Features
- Embedded NFC 3chips in products for authentication and access to digital content
- Proprietary encoding process linking each NFC chip to an NFT
- EU Digital Product Passport (DPP) compliance, showcasing materials, sourcing, and sustainability transparency
- Secure marketplace for resales, ensuring product authentication via 3chip before listing
- Royalty capture on each resale, benefiting the original brand
- Integration with brand's existing products or creation of co-branded 3products
- Simple user experience: customers scan 3chips using their smartphone’s built-in NFC chip reader, with content presented in the phone’s browser
- Secure system: each scan generates a unique URL, with content viewable only by the most recent scanner