endo
Endo provides sports agencies with an integrated platform to manage endorsement deals, combining contract management, financial tracking, deliverable analytics, and CRM pipeline tools in one interface. The system includes a proprietary valuation engine that prices deals using fair market value data derived from audience, exposure, engagement, and sentiment signals, helping agencies negotiate with credible data and streamline administrative work.
- Sports Technology
- Data & Analytics
- Software Only
- Sales Technology
Funding
Founders
Founder details are not available yet.
Product
Problem
Sports agencies managing endorsement deals for athletes often rely on manual processes, scattered spreadsheets, and email, making it difficult to track contracts, payments, and deliverables. Without reliable market data, agents struggle to price deals accurately, leaving talent undervalued and negotiations weakened.
Solution
Endo provides an integrated platform for sports agencies to manage the full lifecycle of endorsement deals, from initial pitch to contract execution and deliverable tracking. The system centralizes contract management, financial tracking, roster visibility, and CRM pipeline tools, while its proprietary valuation engine generates fair market value ranges for deals. The valuation is built from four signals—audience, exposure, engagement, and sentiment—measured consistently across all talent with three years of historical data, refreshed weekly. Agents can use these data-backed valuations to set counter-offers and walk-away floors, and the platform also provides audience overlap analysis to strengthen brand pitches.
Target Audience
Primary customers are sports and talent agencies that manage athlete endorsement deals, including firms representing talent across multiple leagues and sports.
Features
- Endorsement deal valuation engine using four signals (audience, exposure, engagement, sentiment) with three years of history, rebuilt weekly
- Contract management for agreements, terms, and renewals in one centralized location
- Financial tracking showing exactly what is paid, pending, and overdue
- Deliverables and social analytics tracking every post delivered, approved, and measured
- CRM and pipeline tools to turn conversations into momentum
- Audience overlap analysis comparing talent's followers against a brand's own audience for evidence-based pitches
- Per-seat pricing model so signing more athletes does not raise the bill