EMPRA Ltd
Empra Outbound is a done-for-you cold outbound firm that uses a proprietary AI model trained on four million cold emails to run full-suite outbound campaigns across email and LinkedIn for B2B companies. The firm handles strategy, writing, deliverability, and reply management, with all work personally overseen by its two co-founders. It has generated over $89M in pipeline and $9.2M in closed revenue for clients.
- Artificial Intelligence
- Sales Technology
- Software Only
Funding
Founders
Product
Problem
B2B companies struggle to run effective cold outbound campaigns due to low reply rates, poor deliverability, and the complexity of managing email and LinkedIn outreach at scale. Most teams lack the specialized infrastructure, data, and writing expertise needed to consistently generate meetings and pipeline from cold channels.
Solution
Empra Outbound provides a done-for-you cold outbound service where a proprietary AI model, trained on a corpus of four million cold emails sent by the team over three years, powers every aspect of the outreach process. The firm builds custom sending infrastructure, including mailboxes, SMTP servers, and deliverability systems, while the model handles lead research, email writing, and angle testing. Every campaign is managed end-to-end by the two co-founders, who personally approve all sends and respond to replies within 30 minutes. The service covers both email and LinkedIn, with automated follow-ups and reply agents ensuring no lead goes cold.
Target Audience
Primary customers are B2B companies in technology, finance, media, and professional services that need predictable pipeline generation through cold outbound, including startups scaling sales and established firms entering new markets.
Features
- Proprietary AI writing model trained on 4,000,000 cold emails, learning what drives replies and meetings
- Custom-built sending stack including mailboxes, SMTP servers, and reserve capacity rotated in for deliverability
- Full-suite outbound across email and LinkedIn, with signals-based outreach triggered by company events
- Reply agent that answers every inbound response within 30 minutes, plus automations for post-reply workflows
- ICP-first methodology that tests multiple angles per persona and scales only the winning variant
- Human-in-the-loop approval process where the co-founders personally review and sign every send