Emporia provides a platform for sourcing LinkedIn-verified B2B respondents, utilizing third-party verification to enhance data quality in market research. This approach significantly reduces data scrubbing by over 92.5%, ensuring clients receive reliable and accurate insights for their qualitative and quantitative studies.
Funding
$4.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional B2B market research faces challenges in ensuring the quality and reliability of respondent data, often relying on self-reported information that can lead to inaccuracies and extensive data scrubbing. This lack of verification can compromise the insights derived from qualitative and quantitative studies.
Solution
Emporia provides a B2B audience solutions platform that leverages LinkedIn-verified professional data to enhance the accuracy and reliability of market research. The platform offers tools for DIY data collection, managed services, and audience allocation, enabling clients to access and engage with verified B2B respondents for both qualitative and quantitative research. By focusing on third-party verified data, Emporia significantly reduces the need for data scrubbing, ensuring that clients receive high-quality insights. The platform supports advanced B2B targeting, survey building, and real-time project performance monitoring, streamlining the research process from audience selection to data analysis.
Target Audience
Emporia primarily serves innovative B2B companies, research agencies, and consultancies that require reliable, verified B2B respondents for market research studies and advertising campaigns.
Features
- Access to LinkedIn-verified B2B audiences, ensuring high data quality and respondent reliability
- mrxCore platform for advanced B2B targeting, audience segmentation, and project management
- DIY data collection tools and managed services options to suit varying client needs
- Survey builder for creating and deploying custom surveys
- Real-time project performance monitoring and insights dashboard
- Audience allocation tooling for suppliers to manage traffic across projects
- URL manager for setting and updating exit links
- Digital rewards wallet for participant incentives and referral programs