Provides an OpenTelemetry-based mobile observability platform that integrates frontend mobile telemetry with backend performance data to deliver unified insights into app performance and user experience. This solution enables DevOps and SRE teams to identify, troubleshoot, and resolve user-impacting issues quickly, improving app reliability and customer satisfaction.
Funding
$77M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
+6Founders
Product
Problem
Mobile applications present unique observability challenges due to the complexity of user environments, network conditions, and device diversity. Traditional backend-focused observability tools often lack the granularity and mobile-specific insights needed to effectively diagnose and resolve user-impacting issues in mobile apps. This can lead to delayed issue resolution, poor user experiences, and ultimately, business losses.
Solution
Embrace provides a mobile-first observability platform built on OpenTelemetry, offering comprehensive visibility into mobile app performance and user experience. By integrating frontend mobile telemetry with backend performance data, Embrace delivers a unified view of the entire user journey. The platform enables DevOps, SRE, and mobile development teams to proactively identify, troubleshoot, and resolve issues that directly impact users. Embrace's open-source SDKs facilitate transparent and extensible data collection, adhering to the OpenTelemetry standard for portable data. The platform's focus on mobile-specific metrics and insights allows teams to optimize app performance, improve reliability, and enhance user satisfaction.
Target Audience
Embrace targets DevOps, SRE, and mobile development teams in industries such as gaming, e-commerce, media, and travel, who require comprehensive mobile observability to ensure optimal app performance and user experience.
Features
- Open-source SDKs built on OpenTelemetry for transparent and portable data collection
- Real-time monitoring of app performance metrics, including crashes, errors, and network latency
- User timeline insights to visualize the complete user journey and identify performance bottlenecks
- Mobile SLO (Service Level Objective) monitoring to track and improve key user experience metrics
- Integration with Grafana for unified full-stack observability
- Automated alerting and anomaly detection to proactively identify and resolve issues
- Customizable dashboards and reporting to visualize key performance indicators
- Support for a variety of mobile platforms, including iOS and Android